Lifetime Channel Adds to Executive Team

Cable’s Lifetime network is beefing up its executive roster as part of a plan to sharply increase its volume of original programming. Steve Warner, senior vice president at CBS Entertainment, will relocate to New York to head program planning, scheduling and acquisitions for the cable network, while Fox executive Amy Introcaso-Davis will become a vice president on the East Coast. Lifetime, a basic-cable channel owned by Walt Disney Co. and Hearst Corp. and whose programming is aimed at women, has a stated goal of having original programs account for 80% of its prime-time lineup within three years. The company recently hired former 20th Century Fox television executive Dawn Tarnofsky to oversee those efforts. Warner was an assistant to former CBS Inc. Chairman Laurence Tisch before shifting to the entertainment division,.