When in Roman

Maybe what the Oscars need is a new category: Best Mogul in a Supporting Role.

This is the time of year when the entertainment trade publications are fat with ego-stroking “For Your Consideration” ads bought by studios suggesting that various stars and directors are worthy of an Oscar nomination, no matter how bad the movie.

Now Universal Studios Inc. is taking it a step further by suggesting the boss is worthy of a nomination.

An ad in Variety over the weekend touts Universal’s Sylvester Stallone film “Daylight” in 17 Oscar categories, including best picture, a bit of a stretch given the chilly reception it got from both critics and moviegoers.

In the ad, Universal suggests an Oscar nomination for Best Original Song for “Whenever There Is Love,” the film’s theme song co-authored by Bruce Roberts and Sam Roman.

Roman is a songwriting alias used by Edgar Bronfman Jr., chief executive of beverage giant Seagram Co., which happens to own Universal. A studio spokesman declined to comment.

One unanswered question: If Edgar got an Oscar, would Roman or Bronfman accept?