Networks sell advertising time based principally on...
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Networks sell advertising time based principally on their performance among key demographic groups, which vary based on the time of day. Ratings performance in these categories gives a rough indication of network revenues, though profitability varies based on programming costs and other factors.
Prime Time: Ratings for adults 18-49
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Network Last week Season to date NBC 7.7 6.8 ABC 5.5 5.7 Fox 4.7 5.2 CBS 4.1 4.4 UPN 2.2 2.0 WB 1.4 1.3
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Size of group: 123,150.000
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