Piggin’ Out on Publicity
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Interplay Productions in Irvine has resorted to a number of cheap ploys to get media attention recently. And, truth be told, the ploys have worked.
First there was the farcical news release listing the top 10 reasons Interplay’s long-delayed “Virtual Reality Baseball” game has yet to hit the market. (No. 4: Stupidly hired “Codeless” Joe Jackson as lead programmer.) Then there was the company’s spurious announcement that it intended to buy the Los Angeles Dodgers . . . as long as 10 million fans bought copies of “Virtual Reality Baseball.”
Interplay’s latest news release is just as shameless, and equally irresistible. “UFO Abducts Prize Winnin’ Pig!” the headline screams. “Redneck Owners on the Rampage!” The release is the company’s formal unveiling of its latest game, “Redneck Rampage.”
“The story begins just two hours and three six-packs after Bessie won first prize at the Louisiana State Fair,” the game description begins. “On the way home, the champion swine was sucked up out of the back of a pickup truck by a UFO.”
The object of the game is to get Bessie back from the aliens, and take her back to Hickston to reunite her with her rightful owners, Leonard and Bubba. No word yet on how well the game is selling in the Deep South.
Greg Miller covers high technology for The Times. He can be reached at (714) 966-7830 and at [email protected]
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